Tag: anime

Feb 13 2022

Bandai Namco Builds Its Own $130 Million Metaverse – Can It Boost Its IP Value?

Bandai Namco has disclosed plans to create a metaverse in order to improve its customer relationships. The strategy was unveiled alongside the company's new mid-term plan, which outlines is three-year vision. This initiative is expected to cost the company approximately $130 million. Bandai Namco's goal is to build communities around the brand and its fans, as well as communities around the IP metaverse....

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